About the practice
Service Sequoia Way Ltd reads retention cohorts for application teams who want careful interpretation before they change onboarding, messaging, or roadmap priorities.
Registered business
The official registered business name is Service Sequoia Way Ltd. The practice was established in 2017 in Birmingham, West Midlands, after several years of product analytics work inside UK digital services teams.
Early clients were regional marketplace and subscription products that had plenty of charts and little shared language for what a “healthy” signup-week return rate meant. The firm formed to provide that external reading: definitions first, tables second, recommendations only where the evidence holds.
How we work
We prefer anonymised extracts, stable user identifiers, and agreed return windows before any narrative is drafted. Findings are written in plain English with caveats named in the same breath as the pattern. Leadership briefings stay short so the cohort story does not outrun the data.
Values that shape the brief
- Prefer a narrow, defensible claim over a dramatic one.
- Annotate seasonality, releases, and quiet weeks before comparing cohorts.
- Leave implementation with the client’s own product and engineering teams.
- Keep Birmingham office hours available for in-person walkthroughs when useful.
